What do you get when you bring together 14 students aged between 10-12 years of age to discuss business – the Pittwater House ‘Little Entrepreneurs Club’.

Over their lunchbreaks, this savvy group formed a company called Leafy and formulated their product – a series of brightly coloured wrap bands.

But before they launched, they identified their target audience, researched that audience’s needs, created a product based on customer feedback and priced it according to demand and supply. Following several weeks of on-campus marketing, the ‘Little Entrepreneurs’ launched their wrist bands to the School community for $3.00.

The venture was so successful it raised $640, which was donated to Motor Neuron Disease NSW.

Pittwater House School Principal, Dr Nancy Hillier, said it was a good time for students to think beyond traditional professions. “We live in a world where students can create their own roles, this club helps them understand that,” she said.

Dr Hillier also added that the Entrepreneurs Club provided an authentic learning experience that covered a variety of disciplines